One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost Public Relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources. We provide the online PRservice:

• Development of online PR program
• Building a targeted media list
• Building and tracking editorial calendars
• Pitching writers and editors
• Press releases
• Contributed articles
• Customer success stories
• Interviews

We can Integrating your PR message

One key factor is that your total message and corporate image should be consistent both in the real world and online. Used effectively, public relations activities in the traditional media We can draw traffic to your website, and conversely, articles on your website can generate business.

Therefore a cardinal rule is to keep the look and feel of your website in line with your printed materials. Your website is your online press kit, so we can help to copywrite your PR message.

Promoting your articles

If you have any published articles, (or even unpublished ones), consider putting each one on a separate page of your website. This has several advantages:

it plays to the Web philosophy that "content is king", and showcases your expertise and the breadth of your knowledge

We can construct keywords and descriptions specifically for each article, and promote them individually in the search engines. This allows you to further differentiate yourself, and significantly improves your chances of being found online.

We don't just put the plain text into your site exactly as it is on paper. We formatted article, so that it reads well on the screen, and has good navigation both within the page, and back to other areas of your site.

E-mailing Online press releases

There are ever expanding numbers of newspapers, newsletters, and e-zines (electronic magazines) online, and also reporters looking for stories. Since websites have to be constantly updated (even more than in the real world), they are hungry for your news!

We can find appropriate places and to send press releases. We provide website addresses and e-mails.

We send your release to targeted and appropriate places only.We don't bombard the editor with e-mails asking why your piece was not accepted. We send press releases, then we call editor and ask him to consider your press releases and placing.

Placing Press release on Web pages

There are some major advantages to using press releases on your (or others') websites. We can include:

• hyperlinks to related stories, or further background information;
• sound and video clips to enhance your presentation;
• buttons to access your release in different languages (great for international speakers!)

We can also easily track where your press releases are published and how many people read them. If they are included on your site, you can find this information from your own access logs. If we submit press releases for other publications, consider using different e-mail contact addresses for each. Often your Internet Service Provider will supply multiple e-mail boxes as part of their Web hosting service, which is a great way to quantify your responses. There are several websites that allow to submitting free press releases under a number of different searchable categories.

Online Radio Shows

In addition to "print" publications, there is an increasing number of "online radio shows". In fact, Yahoo! has a whole category devoted to them. We can develop and place your message or movie in the free online Radio.

The shows are generally broadcast in "Real Audio", or a similar program. This is software that is free to download and easy to install on your computer. The "streaming audio" is heard as it comes to your machine, so you don't have to wait for the whole clip to download before you can hear it.

Again, these shows are looking for content and guests. The Yahoo! listing often includes each one's subject matter or focus, so you can identify appropriate targets for your message.

Public relations are an area that most of people can take better advantage of.

We have developed excellent relationships with media owners, this allows us to provide excellent value and professional advice.

We are comprised of highly talented and motivated individuals who are committed to delivering media expertise and service of the highest order. We have a proven track record of increasing demand and revenue for financial clients in a competitive market place.

We propose our clients optimal decisions, which contain all advertising and marketing spectrum.